Beech-Nut®, an international, family-owned company dedicated to making nutritious and great tasting infant and toddler food, partnered with Overit for the development of messaging, design, a website landing page and a PPC campaign. Beech-Nut has made baby food for more than 75 years at its upstate New York headquarters, and the company sought the assistance of Overit and a retargeting agency to expand its online advertising presence.
The challenge was to develop a creative strategy and messaging that highlighted genuine interactions during "Feeding Moments" between parent and child, as well as support Beech-Nut's home-style product lines through each developmental stage. With little digital advertising presence, there was the unique challenge of building a campaign without previous numbers or data to guide strategy.
Working within Beech-Nut's existing branding strategy, Overit created the "Embrace" campaign in less than six weeks. The campaign's messages were released in a sequence of banner ads, monitored and assessed to measure success of each individual message. The images integrated nicely with the company's existing web presence while contemporizing the company's online corporate identity.