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Video has become a powerful tool for branding and marketing, and it’s massive: about 73% of all US adults use YouTube, which makes it the most popular online platform in the country. That means if you want to reach the largest audience, you should be breaking into video. This begs the question: What type of video should you be using? When you look around the internet, you’ll see all different sorts of videos, each of them addressing specific topics in completely different ways, each with varying quality, length, and production…

When you hear that lead nurturing creates 50% more sales-ready leads than lead generation alone, it’s no wonder creating a lead nurture sequence is such a hot topic in the marketing world these days. Lead Nurture vs. Drip Campaigns Lead nurture is a close cousin to our friend drip campaign, but they’re not quite the same thing (although you may hear the terms used interchangeably). Drip campaigns are automatic campaigns that go out based on when a lead first opted in to receive marketing communications from you. Think: Day 1…

Forbes surveyed almost 1,000 sales reps, and the results were pretty shocking. Salespeople spend just 35% of their time selling. I know what you’re thinking:  Um. Hold up. Wait a minute. Selling is their JOB. How can they only spend 35% of their time doing their JOB? Relax, it’s not that you have apathetic salespeople. The reality is that your sales team is doing a lot of manual work — data entry, researching leads, writing emails from scratch. The list goes on and on, but the fact of the matter…

The search landscape is changing every day. From algorithm updates to Google employees dropping bombs on Twitter, good SEOs (search engine optimizers) are constantly updating and shifting their search strategy to keep up with the latest methods. In the last few years, Voice Search has been a hot topic among SEOs, as the strategies and even content types these searches work well with are quite different than those from traditional search. With the meteoric rise of voice assistants (Google Home, Amazon Alexa, and Samsung’s Bixby, just to name a few)…

In this session, we’re hearing from CEO and Chief Revenue Scientist Mike Lieberman of Square 2 Marketing. Mike starts the session by asking the audience to stand up, then sit down if they haven’t met their revenue goals (not “I had a good year”, but hitting the actual GOALS you set) for 2017, Q1 of this year, Q2 of this year, and Q3 of this year. By Q3, only about 15% of the audience is left standing. So we see that, even in a room full of people interested in…

We live in a time when anyone with a computer has the opportunity to start a global company, find investors through crowdfunding, or develop a mass following on social media. It’s an incredible time to be alive, because anyone has the power to build a brand. As awesome as this is, it also means that the competition for the attention of your brand’s audience is more vast. When you go to tell your company’s story or share an announcement, you’ll find that the news may not have the same impact…

The popular instant messaging iPhone app imo messenger has just received a big makeover. And it is looking mighty fine. Released in December 2009, imo messenger is an instant messaging tool that works with a variety of social networks and chatting platforms. The app supports Faceboook Chat, Google Talk, Skype, MSN, ICQ, AIM, Yahoo! Messenger, Jabber, Hyves, VKontakte, and Steam.

By: Aldrin Calimlim

Fans of the popular messaging client called imo are in for some good news today. Essentially, imo has released a complete redesign for their app on both iOS and Android. That’s always a risk for the creators, as people grow accustomed to the way the app was, and changing it can make dedicated users angry. I must say, as an imo user, I am quite happy with the changes.

By: Dave Leclair

Following a general tidying up of its app just a month back, imo instant messenger is getting a complete UI overhaul today. The app is transitioning to a darker UI that is primarily black with red accents, accompanied by white backgrounds in the conversation view.

By: Andrew Martonik

imo Instant Messenger users will see a major design update to the messaging client today for both its iPhone and Android apps. The redesign should streamline the user experience by combining existing pages while also focusing on a feature upgrade to the iPhone app and will enable users to download Imo-shared photos as well as give users the option to quickly upload images to Imo with an instant upload-like feature.

By: Francis Bea