Instagram First up on this rundown is the fastest growing social media platform in the world. The one almost every business should be using in one way or another. No, not Facebook. Not TikTok. Instagram. Instagram usage is still growing, and in 2020 they passed one billion monthly users, with 90% of people following at least one brand. On the ad side, Instagram’s advertising reach grew by 7.1% in Q3 2020, compared to Facebook’s 2.2% growth. Of course, thanks to the pandemic, online shopping skyrocketed in 2020. In the U.S.,…
