Social Media

60 Articles posted in Social Media.
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Placing Ads and Getting Names: How to Optimize Spends and Convert

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How do you make sure your digital advertising budget is going to the right platform? What are the benefits of different platforms like FB, Google, and LinkedIn to generate leads? And most importantly, how can you create a campaign that actually converts and gives you the most bang for your buck? This blog post will answer these questions (and more).  How do you make sure your digital advertising budget is going to the right platform?  Typically platform choice revolves around demographics and exposure. What do we mean by exposure? In…

Social Media for Business 2021 Trends: How to leverage organic and paid the right way

Social Media for Business 2021 Trends: How to leverage organic and paid the right way

Instagram First up on this rundown is the fastest growing social media platform in the world. The one almost every business should be using in one way or another. No, not Facebook. Not TikTok. Instagram. Instagram usage is still growing, and in 2020 they passed one billion monthly users, with 90% of people following at least one brand. On the ad side, Instagram’s advertising reach grew by 7.1% in Q3 2020, compared to Facebook’s 2.2% growth. Of course, thanks to the pandemic, online shopping skyrocketed in 2020. In the U.S.,…

12 Principles for Creating Viral Content

12 Principles for Creating Viral Content

This blog’s coming at ya from the brain of possibly the coolest person at Inbound – Nadya Khoja. I mean, seriously, I want to be that cool when I grow up. But I’m OK if it doesn’t happen. Nadya talked about a topic that’s hot for social media marketers and content marketers alike – viral content. First off, let’s talk about what viral means. Viral content is something that gets a lot of engagement and shares. Not more than your usual content kind of sharing, but like the whole internet…

PRSA Boston- Social Media Summit: Breaking Barriers

PRSA Boston- Social Media Summit: Breaking Barriers

PRSA Boston puts together a Social Media Summit every Spring that provides actionable insights for Social Media Strategists and Public Relations professionals. This year, I was lucky enough to attend and learn from folks who are encountering the joys and challenges of working in the ever-changing world of social media. This year’s theme, Breaking Barriers, is particularly apt, as algorithms continue to change, privacy concerns rule the conversation, and the toxicity of some channels lead us to consider how best to use the different platforms that are available. Read on…

PRSA Boston’s Social Media Summit: What I Learned

PRSA Boston’s Social Media Summit: What I Learned

Last week, I attended PRSA Boston’s Social Media Summit to hear insight from industry leaders on creating engaging content, using video for social, and the current and future trends in the sector. While I was overly excited about being named the conference’s top tweeter for my live-tweeting efforts, I was even more excited about the new ideas and information I learned from the speakers. Read on as I share what I learned at the Social Media Summit. Opening Session with Josh Karpf, DraftKings Josh came to the event with experience in…

More “Stories” of Copycat Social Media Features

More “Stories” of Copycat Social Media Features

Yesterday, Facebook announced a new update that includes features like a new in-app camera, a new feed of ephemeral stories at the top of users’ News Feeds and a private messaging feature called “Direct.” Since I previously lambasted Facebook’s Instagram for copying Snapchat with Stories, the feature has grown to reach 150 million daily users (source). By comparison, Snapchat has 100 million daily users (source). The quick popularity of Instagram Stories can be tied to the fact that it had an existing user base before launching ephemeral messaging, the ease-of-use…

Still Suck At Social Media Marketing in 2015? Fix It

Still Suck At Social Media Marketing in 2015? Fix It

How’d your social media efforts work out last year? Did you connect with the audience you wanted? Were you able to drive traffic to your site and increase leads from the right types of customers? Did you enjoy it? Or did social media just kinda… sit there, not doing a heck of a lot for you? If it’s the latter, don’t feel too bad. You’re not alone. But it doesn’t have to be that way anymore. Let’s make 2015 different and give it a happier social media ending. Below are six things…

Is Your Business’ Facebook Page Ready for 2015?

Is Your Business’ Facebook Page Ready for 2015?

Ready or not, 2015 is coming, and so are changes to the beloved social networking site, Facebook. While up until now, it’s seemed to be a no-brainer that most brands and businesses can benefit from an active Facebook presence (if engagement is nurtured and you provide good content people want to read, of course), things are about to get shaken up. Yes, it’s still going to be important for brands to be present and engaged on Facebook, but the nature of your organic posts and their ability to reach your…

How To Be “Human” In The Digital World

How To Be “Human” In The Digital World

There’s a lot of talk about how we as marketers can humanize brands. How we, in this era of online two-way conversations, can make brands have personalities that our target audiences – customers, prospects, advocates, members of the press, etc. – will want to engage with. How acting “human” can actually make businesses smarter and more relevant. This conversation has become so extensive that “human” has become a bit of a buzzword. The concept has also gotten away from its fundamental meaning. We didn’t mean every brand had to be…

Choosing the Right Social Media Accounts for Your Company

Choosing the Right Social Media Accounts for Your Company

Starting a business today requires a few things people weren’t focused on when the YellowPages were the go-to place for finding the businesses and services we needed. Is there an appropriate dot com available? Do ugly, unrelated results appear when my innocent brand name is searched? Can I create a suitable 15 character (or less) Twitter handle using some recognizable version of my brand’s name? Among the many decisions small businesses are making today is, “What social media accounts should my company have?” Because everyone’s on Facebook, right? And we…

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