How do you make sure your digital advertising budget is going to the right platform? What are the benefits of different platforms like FB, Google, and LinkedIn to generate leads? And most importantly, how can you create a campaign that actually converts and gives you the most bang for your buck? This blog post will answer these questions (and more). How do you make sure your digital advertising budget is going to the right platform? Typically platform choice revolves around demographics and exposure. What do we mean by exposure? In…
