Public Relations

Despite facing many challenges in the past year, Overit is incredibly proud and humbled to have taken home 12 ADDY Awards – plus Best In Show – at last week’s Capital Region ADDY Awards! Check out the winners below! Best In Show Our Ellis Medicine Surgical Innovation Commercial won Gold for: Film, Video and Sound: Television Advertising Film, Video and Sound: Internet Commercial, any length And Silver for: Cross-Platform Integrated Advertising Campaign Sound Design, music without lyrics   Gold Online/Interactive Website: B-to-B – Architecture+ Website Film, Video and Sound: Advertising Industry…

I get pitched a lot. I also send pitches a lot— on behalf of Overit, our clients, and sometimes for myself. Our in-house PR team gets pitched and pitches even more than I do. Getting good press coverage helps businesses bridge the trust gap with their audiences and build topical awareness. It was important BEFORE COVID and it feels even more important now. So, I wasn’t surprised last week when our webinar on winning press coverage filled up way faster than we imagined. We’ve all struggled to secure media coverage…

Last week Overit hosted Media Relations: What Modern Marketers Need to Know, a panel discussion featuring notable editors from the region: David Howard King, The Alt Judy Patrick, The Daily Gazette Greg Dahlmann, All Over Albany Sarah Ruane, Spectrum News We invited these professionals because we’ve come to have great relationships with them from pitching our clients’ stories, to actually bringing some of them on as clients themselves. And while the panel discussion offered numerous tips about working with the press, at the core of their advice this theme: to…

For a platform that we interact with daily in print, through TV, radio and online, a majority of people don’t know the process of how news is produced and what’s truly ailing newsrooms. With a better understanding of the current state of media, though, publicists can better work with press, and clients can better work with their publicists. Here are some things that you should know about the media today, from the perspective of a publicist. 1. How people consume news is changing This probably won’t come as a surprise,…

Whenever I’m discussing public relations services with a potential or new client, one of the most common questions I hear is, “How are you going to measure the results?” I try to tackle this question before it’s asked, because in a world where we’re inundated with data, clients expect everything to be quantified. To a certain extent, media relations is no different, but it’s not a perfect science. So, how can you measure the results of your media relations campaign? Placements One of the most fundamental ways of measuring the…

There are a number of articles giving advice on “how to get a placement in the Wall Street Journal in just three steps!” (or some variation of that). This is great for the small business owner or startup that can’t necessarily afford the services of a PR professional, but wants to take initiative and build brand awareness. However, it’s not as simple as it seems. Piecing together a multi-faceted media relations strategy takes work, time and preparation – even before you begin reaching out to reporters. It’s important to organize,…

PR professionals – what can we expect in 2015?  This morning’s PRSA Capital Region event, “Communicators on Communications,” gave us some answers. A panel of four expert public relations professionals discussed the major news stories of 2014, and what we can expect in the New Year. The speakers included: Jonathan Pierce, founder and president of Pierce Communications Paul Larrabee, executive VP and managing director of Corning Place Communications Liz Grimes, public relations director at Overit Jake Dumesnil, managing partner at Gramercy Communications How these experts landed in the field of…

 Scenario #1: Your company has big announcements. Press opportunities. Special events. Who is your company’s spokesperson? Scenario #2: Your company is facing criticism. A crisis. An unexpected turn of events. Who is your company’s spokesperson? Scenario #3: Your company is talked about online and in-person every day, with your sales team, the people at your front desks and cash registers, the people handling your social media accounts. In these cases, who isn’t your spokesperson? The people that speak – and act – on behalf of your brand are critically important….

You can build a great business or service, but if nobody knows about it, it’ll never take off. Attending industry events, such as conferences and award shows, is an impactful way to solidify your presence and voice as an industry leader, network with peers and continue to build awareness of your company. Regardless of what sector your company falls in, there are likely hundreds of events to choose from regionally, nationally or worldwide. With the following advice and a bit of research, you can determine where your attendance is going…

Looking for a good read and inspirational message, I recently added The Promise of a Pencil, by Adam Braun, to my summer reading list. The New York Time’s bestseller depicts how Braun founded his nonprofit Pencils of Promise (PoP), which while starting small, has since constructed 226 schools around the world. The Promise of a Pencil is a story about following your dreams, making a difference and finding your passion. Think about your own marketing and mission. How are you (and your brand) making a difference? Braun raised a number…