Last week Overit hosted Media Relations: What Modern Marketers Need to Know, a panel discussion featuring notable editors from the region: David Howard King, The Alt Judy Patrick, The Daily Gazette Greg Dahlmann, All Over Albany Sarah Ruane, Spectrum News We invited these professionals because we’ve come to have great relationships with them from pitching our clients’ stories, to actually bringing some of them on as clients themselves. And while the panel discussion offered numerous tips about working with the press, at the core of their advice this theme: to…
