Motion

We’re known for some pretty innovative video production. Video, animation, motion graphics—it’s kind of our thing. When COVID first hit last March, clients saw their advertising and marketing plans get… reshuffled, to say it nicely. Digital assets, keywords, and written content had to be changed out to reflect this new reality and a new, very-digital consumer. In many cases, it was fun. Changing things on the fly, getting creative, helping them navigate uncharted waters with new solutions. But there was also that video shoot they were planning. The one that…

Video has become a powerful tool for branding and marketing, and it’s massive: about 73% of all US adults use YouTube, which makes it the most popular online platform in the country. That means if you want to reach the largest audience, you should be breaking into video. This begs the question: What type of video should you be using? When you look around the internet, you’ll see all different sorts of videos, each of them addressing specific topics in completely different ways, each with varying quality, length, and production…

Those of us born within the last 70 years, we grew up watching television, commercials, TV shows, and movies. We remember the cheesy classic ‘80s commercials for Doublemint Gum encouraging us to “double your pleasure, double your fun!” They stuck with us for years, and we still get nostalgic thinking about them. via GIPHY Video, as an art form, has evolved drastically since those early commercials. The accessibility of tools to create video has become much greater, with tools now more affordable and more available than ever before. This has…

My favorite projects to account manage are videos that in some way improve the world. This use of video is called video advocacy, and the promotion of these videos is both effective and resonates with audiences. Video is one of the most creative means to drive a viewer to action. Changing and improving the world is a lofty goal, but many of Overit’s clients use video in exactly this way- to engage, empower, and drive a conversation and specific outcomes. Video is “beneficial for advocacy campaigns because they are a…

Let’s talk about your sonic brand. I get a lot of “huh?” and blank stares when I introduce sonic branding into a conversation. It’s a term many are unfamiliar with, but it’s also one that after five minutes and a few examples everyone gets. The concept behind sonic branding is super simple. Whether you realize it or not, you’ve been exposed to sonic branding since the day you started watching television. Or listening to the radio. Maybe even before then. We all have. What is sonic branding and how does…

Everyone has traditions that help them get into the holiday spirit. For some it’s shopping, music or putting up the holiday lights. We have some pretty spectacular decorations at Overit and our recent trivia gift exchange was full of hilarity, but nothing gets us feeling the spirit like the annual Overit holiday card. A tradition that began in 2009 with the ultimate homage to family photos and ugly sweaters, it was so much fun that we’ve continued the custom ever since. With every installment it seems we try to outdo…

Hard to believe it’s been 10 years since YouTube was founded! But that’s the reality – on February 14, 2005, three guys wanting a place for people to share videos online founded YouTube. After an amazing period of rapid growth, it was only a year and half later that Google acquired the brand from its founders for more than 1.65B in Google stock. And 10 years later, it hasn’t slowed down. More than 300 hours of video are uploaded to YouTube every minute.  One of the first videos I remember…

There’s been plenty of buzz in 2014 about how important video is to brand’s marketing efforts today. As you probably know by now, we’re big fans of video at Overit, and enjoy the opportunity to include video of all styles within our integrated digital marketing campaigns. This year was no exception. Here are a few of the Overit motion team‘s favorite projects from 2014. Video Asks You to Be a Part of the Revolution Overit recently worked with Qvidian to launch the Revolutionize Selling campaign. The focal point of the…

If you think you’ll need special glasses to view 3D animation, this post is for you. Kidding (sort of). But often, people are confused by the differences between 2D and 3D animation, and especially the processes involved in creating each type. There isn’t a better type of animation, but it’s important to understand how they each work to determine which is a better fit for your timeline and goals. Each can serve a multitude of purposes and styles, all depending on the vision and goals of the project. While 2D…

When you work with an incredibly creative team, writing a script can be a lot of fun (especially when you get to write a cartoon for kids). But as creative as you want to be, you have to approach each script with a strategy, as well. Your script can have jokes or tug at the heart strings – but what does it cause people to do? After they watch it, what action is taken? We’ve been writing television and radio commercial scripts for decades, from the live takes best parodied…