Marketing

Branding doesn’t work the way it used to. Complete consistency across mediums used to be the name of the game.  But today, with more platforms catering to different demographics, taking a more flexible approach to brand strategy is essential. As a marketer, messaging who you are across platforms in a contextually relevant way can be tough. Getting it right requires more knowledge about yourself AND your audience than when brand advertising was relegated to an ad in the paper or a roadside billboard.  We can learn from one another–from our…

How do you make sure your digital advertising budget is going to the right platform? What are the benefits of different platforms like FB, Google, and LinkedIn to generate leads? And most importantly, how can you create a campaign that actually converts and gives you the most bang for your buck? This blog post will answer these questions (and more).  How do you make sure your digital advertising budget is going to the right platform?  Typically platform choice revolves around demographics and exposure. What do we mean by exposure? In…

The changes coming to digital marketing over 2021 will be the most significant in the last 20 years. Between Google ending 3rd party cookie usage on their platform and Apple limiting the data it provides from iOS back to advertisers, the landscape will change significantly. The changes come due to an increased awareness that individuals/consumers don’t want their individual/personal information tracked and shared online. Some of this has been brought to a head by the European General Data Protection Regulation law from 2016. Most affected by these changes will be…

“Content, content, content” We at Overit often talk about repurposing old content or creating content that can be repurposed and promoted in multiple ways. This helps you essentially get more bang for your buck and reach new and different audiences. We think WordPress and Spotify/Anchor were on the same wavelength when they recently announced their new tool that can automagically convert your blog posts into audio podcasts. How it works: Anchor will convert the text to audio using either a male or female sounding voice (I haven’t been able to…

Our first webinar of 2021 offered knowledge on a subject that can be tricky to understand: Sales Enablement. Yes, it might be a mouthful, but the idea of aligning your sales and marketing teams to better manage your leads can help you immensely in closing more business. Our Director of Digital Marketing, Chris Fasano, started off with a chart to visualize the effect that Sales Enablement can have: The red line shows a steady increase in revenue. However, the blue bars show that the number of leads actually began decreasing….

Your favorite guitar riff. Your parent’s voices. The NBC chimes. The “swish” of a basketball going through a net. The sound of rainfall. These are all sounds that went through my head when I started thinking about the idea of audio marketing. No matter what statistics, studies, or expert opinions exist (and we will get into those) there is something fundamental about the human connection to particularly memorable sounds, and how they can elicit feelings of nostalgia, a sense of excitement, or the comfort of familiarity.  Sound is an interesting…

One of the unexpected highlights of 2020 is being able to un-sarcastically use the expression “these trying times”. — Joe Hall (@joehall) June 22, 2020 Fifteen weeks. That’s how long it’s been since we were within an arm’s reach of another person not in our immediate household. My household consists of myself and my four-year-old son. That means its been 15 weeks since I’ve had a casual conversation that wasn’t about fruit snacks or jumping on the couch. I’m not proud when I say—its showing. I’ve been over-talking, over-sharing, and…

The drive-in theater near my home had its first showing of the season last Friday. New York beaches will be open for the Memorial Day holiday. Other parts of the country are starting to come back, slowly easing the restrictions that have kept us home since March. As conversations around reopening become more commonplace, businesses are scrambling to build a plan for repositioning, revamping, and recovering post COVID-19. As they do, questions emerge. COVID-19: When Are We Really Back? In our area of NY, May 15 was a date receiving…

As I write this, it’s been one month. One month of home quarantine, one month working from home, one month home schooling, and one month straight up missing every single human I know. I hope you’re doing well and you’re finding ways to cope with life both personal and in business. In previous posts, you’ve heard me talk about my neuroscience degree and how, for many years, I studied different aspects of neuroscience. One area that is of particular interest to me is how our brains are wired differently and…

We are living in a defining moment. One that will be looked back upon as one of the largest catastrophic events to face us. An event that caused millions to suffer, thousands if not hundreds of thousands to die, businesses to collapse, jobs to disappear, debt to skyrocket, 401ks to diminish…you get the point. People are hurting, physically, emotionally, and financially, and are looking out into the world for signs of hope, for empathy, and for compassion. For those businesses fortunate enough to remain open, and even more those that…