Your favorite guitar riff. Your parent’s voices. The NBC chimes. The “swish” of a basketball going through a net. The sound of rainfall. These are all sounds that went through my head when I started thinking about the idea of audio marketing. No matter what statistics, studies, or expert opinions exist (and we will get into those) there is something fundamental about the human connection to particularly memorable sounds, and how they can elicit feelings of nostalgia, a sense of excitement, or the comfort of familiarity. Sound is an interesting…
