Marketing

Anyone who has spent the last few years in the marketing biz has no doubt noticed that video content has increasingly become a hot commodity for marketers, whether at an agency-to-client level on a personal branding scale. Instagram and TikTok are now two massive platforms that place extreme priority on video content. YouTube is the second-largest search engine in the world. It is now well-established that Facebook users prefer video content at an engagement level when compared to their still-life partners. Take a casual scroll through your Twitter feed and…

Recently, advertisers and business owners had a bit of a rough day when Facebook and Instagram went down for six hours, the largest outage in the company’s history. Luckily, the platforms did indeed come back on, and life returned to normal. But it got us thinking at Overit about digital marketing’s reliance on mega-platforms like Facebook for distributing content and running sales-driven ads. The truth is when you use third-party platforms to push out content or run ads based on location, interest, or other demographics, you don’t own that audience….

Google “is Email Marketing Dead?” and you’ll get a page full of articles claiming that it is — or that it isn’t. So how about this… How many marketing emails do you get every day? We bet you get loads. And we’re also willing to bet you take that as a sign that email marketing is bloated and obsolete. The glut of marketing email has overrun its effectiveness. That’s what I heard from a client recently as we discussed their marketing strategy for 2022. “I only DELETE email,” she said….

Branding doesn’t work the way it used to. Complete consistency across mediums used to be the name of the game.  But today, with more platforms catering to different demographics, taking a more flexible approach to brand strategy is essential. As a marketer, messaging who you are across platforms in a contextually relevant way can be tough. Getting it right requires more knowledge about yourself AND your audience than when brand advertising was relegated to an ad in the paper or a roadside billboard.  We can learn from one another–from our…

How do you make sure your digital advertising budget is going to the right platform? What are the benefits of different platforms like FB, Google, and LinkedIn to generate leads? And most importantly, how can you create a campaign that actually converts and gives you the most bang for your buck? This blog post will answer these questions (and more).  How do you make sure your digital advertising budget is going to the right platform?  Typically platform choice revolves around demographics and exposure. What do we mean by exposure? In…

The changes coming to digital marketing over 2021 will be the most significant in the last 20 years. Between Google ending 3rd party cookie usage on their platform and Apple limiting the data it provides from iOS back to advertisers, the landscape will change significantly. The changes come due to an increased awareness that individuals/consumers don’t want their individual/personal information tracked and shared online. Some of this has been brought to a head by the European General Data Protection Regulation law from 2016. Most affected by these changes will be…

“Content, content, content” We at Overit often talk about repurposing old content or creating content that can be repurposed and promoted in multiple ways. This helps you essentially get more bang for your buck and reach new and different audiences. We think WordPress and Spotify/Anchor were on the same wavelength when they recently announced their new tool that can automagically convert your blog posts into audio podcasts. How it works: Anchor will convert the text to audio using either a male or female sounding voice (I haven’t been able to…

Our first webinar of 2021 offered knowledge on a subject that can be tricky to understand: Sales Enablement. Yes, it might be a mouthful, but the idea of aligning your sales and marketing teams to better manage your leads can help you immensely in closing more business. Our Director of Digital Marketing, Chris Fasano, started off with a chart to visualize the effect that Sales Enablement can have: The red line shows a steady increase in revenue. However, the blue bars show that the number of leads actually began decreasing….

Your favorite guitar riff. Your parent’s voices. The NBC chimes. The “swish” of a basketball going through a net. The sound of rainfall. These are all sounds that went through my head when I started thinking about the idea of audio marketing. No matter what statistics, studies, or expert opinions exist (and we will get into those) there is something fundamental about the human connection to particularly memorable sounds, and how they can elicit feelings of nostalgia, a sense of excitement, or the comfort of familiarity.  Sound is an interesting…

One of the unexpected highlights of 2020 is being able to un-sarcastically use the expression “these trying times”. — Joe Hall (@joehall) June 22, 2020 Fifteen weeks. That’s how long it’s been since we were within an arm’s reach of another person not in our immediate household. My household consists of myself and my four-year-old son. That means its been 15 weeks since I’ve had a casual conversation that wasn’t about fruit snacks or jumping on the couch. I’m not proud when I say—its showing. I’ve been over-talking, over-sharing, and…