Marketing

Powered by RedCircle Want to listen to this post instead? Click play for a fun audio experience. Plus you can listen on your favorite pod player!   With the arrival of spring, attention turned to the subject of growth – specifically growth marketing. In Overit’s March Webinar, Chief Growth Officer Chris Fasano gave an overview of this approach – what it is, how it differs from brand or product marketing, what kinds of businesses need it (spoiler alert: all of them), and why. Growth marketing grew out of start-ups, where…

Powered by RedCircle Want to listen to this post instead? Click play for a fun audio experience. Plus you can listen on your favorite pod player! For Overit’s February Webinar, we dove into some of our favorite topics: content marketing and branding. Senior Content Strategist Devin Dinsmore sought to answer the question: “What makes a brand good?” Though this question is somewhat subjective, here’s what we found. Branding efforts can be notoriously hard to measure success compared to other efforts like a digital campaign where goals can be set and…

Powered by RedCircle Want to listen to this post instead? Click play for a fun audio experience. Plus you can subscribe on your favorite pod player!  For our first Overit Webinar to kick off 2022, we took it back to basics with an overview of traditional media planning and how to leverage different traditional mediums to garner action and results. As our Director of Media and Digital Strategy Caitlin Perry put it, “traditional marketing is not dead, it’s just changed.” Let’s dive right in. What is Traditional Media Planning? At its core,…

Anyone who has spent the last few years in the marketing biz has no doubt noticed that video content has increasingly become a hot commodity for marketers, whether at an agency-to-client level on a personal branding scale. Instagram and TikTok are now two massive platforms that place extreme priority on video content. YouTube is the second-largest search engine in the world. It is now well-established that Facebook users prefer video content at an engagement level when compared to their still-life partners. Take a casual scroll through your Twitter feed and…

Recently, advertisers and business owners had a bit of a rough day when Facebook and Instagram went down for six hours, the largest outage in the company’s history. Luckily, the platforms did indeed come back on, and life returned to normal. But it got us thinking at Overit about digital marketing’s reliance on mega-platforms like Facebook for distributing content and running sales-driven ads. The truth is when you use third-party platforms to push out content or run ads based on location, interest, or other demographics, you don’t own that audience….

Google “is Email Marketing Dead?” and you’ll get a page full of articles claiming that it is — or that it isn’t. So how about this… How many marketing emails do you get every day? We bet you get loads. And we’re also willing to bet you take that as a sign that email marketing is bloated and obsolete. The glut of marketing email has overrun its effectiveness. That’s what I heard from a client recently as we discussed their marketing strategy for 2022. “I only DELETE email,” she said….

Branding doesn’t work the way it used to. Complete consistency across mediums used to be the name of the game.  But today, with more platforms catering to different demographics, taking a more flexible approach to brand strategy is essential. As a marketer, messaging who you are across platforms in a contextually relevant way can be tough. Getting it right requires more knowledge about yourself AND your audience than when brand advertising was relegated to an ad in the paper or a roadside billboard.  We can learn from one another–from our…

How do you make sure your digital advertising budget is going to the right platform? What are the benefits of different platforms like FB, Google, and LinkedIn to generate leads? And most importantly, how can you create a campaign that actually converts and gives you the most bang for your buck? This blog post will answer these questions (and more).  How do you make sure your digital advertising budget is going to the right platform?  Typically platform choice revolves around demographics and exposure. What do we mean by exposure? In…

The changes coming to digital marketing over 2021 will be the most significant in the last 20 years. Between Google ending 3rd party cookie usage on their platform and Apple limiting the data it provides from iOS back to advertisers, the landscape will change significantly. The changes come due to an increased awareness that individuals/consumers don’t want their individual/personal information tracked and shared online. Some of this has been brought to a head by the European General Data Protection Regulation law from 2016. Most affected by these changes will be…

“Content, content, content” We at Overit often talk about repurposing old content or creating content that can be repurposed and promoted in multiple ways. This helps you essentially get more bang for your buck and reach new and different audiences. We think WordPress and Spotify/Anchor were on the same wavelength when they recently announced their new tool that can automagically convert your blog posts into audio podcasts. How it works: Anchor will convert the text to audio using either a male or female sounding voice (I haven’t been able to…