With one eye on new digital marketing techniques and another on expansion into markets nationwide, Catseye Pest Control sought a comprehensive multimedia marketing campaign requiring the talents of every Overit department.
At the beginning of the engagement, Motion immediately went to work creating 3D models of the company's mascot, Caddie, filming and animating multiple commercials of 30- and 60-seconds in length for uses in online advertising and on television, creating brand buzz due to the strength of their storylines, technical quality and creative achievements.
The visuals associated with the newly developed commercials were carried over into other corporate materials, including web and mobile development, PPC advertisements and printed corporate collateral. The SEO and PPC team understands you can build a great website and create great content - but people have to be able to find it. Through both organic and paid advertorial methods, Catseye's website prominence has increased in each of the regions that company offices are present.
Overit's social media strategy and content development has built the company's online fan base and most importantly, built conversations around the brand. Supplemented by an on-going public relations strategy that has landed coverage in outlets such as Fox23, YNN, Times Union, Troy Record, The Business Review, Nevada Appeal and PestWorld, the creation of creative story angles and content has driven people to know Catseye Pest Control for its services as well as its involvement in the local community.