Brand Development

Your brand is the culmination of your logo, name, colors, typography, and the way you present yourself, your products and services, and your position in the world. Your brand is the first impression you make, and, as we all know, first impressions are hard to take back.

The brand development process at Overit is designed to identify, create, and strengthen how your brand is perceived. We dig deep to understand your business, your audience, your distinction, your goals, and those funny quirks that make you, well…you. This leads to developing your voice and visual identity including your brand tenets, key messaging, logo design, graphic assets, and any other tangible applications.

Your brand, like you and your business, is always evolving. Make sure you revisit it. We’re a branding firm who creates brands that people don’t just remember but that they can’t stop talking about.