Overit Media’s marketing campaign for Rensselaer Polytechnic Institute “Where’s Alby”, was proven successful according to the most recent award received from the New York Capital Region Chapter of the American Marketing Association. Overit Media was one of five talented and creative Marketing firms that won this prestigious award.
The innovative “Where’s Alby” marketing campaign targeted alumni and encouraged them to interact online. If they answered the online questions correctly, they received a gift to commemorate their success.
The entire award article can be viewed at ReadMedia.com.
“This year’s Mark of Excellence winners are fine examples of results-driven marketing,” said Margherita Petti Krug, co-chair of the 2007 Mark of Excellence. “Each of the winning campaigns truly exemplifies the power of an effective marketing campaign” (ReadMedia.com).
Overit Media plans to continue offering Marketing as one of their primary most effective and successful services to future and current clients. Dan Dinsmore, Overit Media’s CEO is ecstatic about the impressive award.