Lisa Barone

Lisa Barone is the Vice President of Strategy at Overit, overseeing the strategy, content, and social media divisions of the company. She's motivated by three things - helping brands find their voice, innovative uses of social media, and coffee.
Craft Strategically-Engaging Content Every Time

Craft Strategically-Engaging Content Every Time

No more being pushed out of meetings. No more being forced to fit words into already-designed pages. No more being laughed at when we sit at the marketing table. These days, we’ve all turned our eyes toward content. Job listings are going up, blogs are being developed and the phrase “content strategy” is finding itself in a whole lot more conversations. Hey, writers? We just won the Internet! But your content only wins when it engages and when it’s something your audience is already salivating for. How do you make…

Happy Holidays from Overit!

Happy Holidays from Overit!

It’s one of my most favorite days of the year – the day we get to debut the annual Overit holiday card! Much like the Kardashians, our holiday cards are something we take very seriously around here, always trying to up our game from the year before. This year our Motion department created something that’s as beautiful as it is haunting. It’s one that will stay with you and hits the heart of the season. I’ve already watched it at least a dozen times and it only gets better. We…

What Content Strategy Means For Your Biz In 2014

What Content Strategy Means For Your Biz In 2014

This isn’t a Trends post. This isn’t me guessing at what’s going to happen next year or encouraging you to hop on a bandwagon that’s already left the station. What follows is everything you need to be doing right now to prep your content strategy for 2014. Because while the opportunity in content is huge, so is the competition. The sheer volume of content currently being produced is staggering. While 93 percent of B2B marketers already report using content in their marketing efforts, 58 percent are looking to increase that…

This Is Not The Strategic Marketing We’re Looking For

This Is Not The Strategic Marketing We’re Looking For

It’s a great time to be in marketing. The low barrier to creation and the variety of channels available allow brands to consistently create, innovate and earn audience attention through remarkable experiences. We’re able to tell stories through content, through social, design, product development, motion graphics and more, and to reach customers in more exciting ways. With so many resources at our fingertips, brands can create virtually anything. Or brands can fail. Epically. Below is what happens when your “strategic marketing” plan looks more like something a hangry seven year…

8 Things I’m Thankful For as a Marketer

8 Things I’m Thankful For as a Marketer

Oh, it’s almost here. [No, not snow, that already happened.] The day dedicated to thanks and pie and turkey and stuffing and more pie. And before we head on up out of here to enjoy a holiday week with family and friends, I thought I might share some of the things I’m most thankful for as a marketer. Because even though the Internet has a propensity for yelling and throwing things, the truth is, there’s a lot to be thankful for this year. Here’s my gratitude list: A smarter Google:…

Marketing: A Game of Fundamentals You Can’t Lose

Marketing: A Game of Fundamentals You Can’t Lose

Jill Whalen, one of the most recognizable and respected names in search, announced she was moving on from SEO last week. Her reasons for doing so are varied: Her passion for it isn’t there, she has new interests  and, according to Jill, Google has finally put its money where its mouth is by rewarding sites that invest in quality content and great user experiences. As Jill put it, her work here is done. While you shouldn’t expect to see hordes of SEOs picking up their stuff and going home, you can…

Trouble in Content Marketing: Reasons Your Campaign Fails

Trouble in Content Marketing: Reasons Your Campaign Fails

Many of our current clients have come to us after feeling overwhelmed, disillusioned or just plain angry at the state of their content marketing strategy. They’ve heard their users love content, but they’re not seeing the results. Where are the comments, the shares, the abundance of Google love? What are they doing wrong? Below we’ve aggregated some of the most common mistakes we see businesses make with their content marketing efforts, mistakes that have the power to drive customers away from a brand, not toward it. We hope none sound…

The 5 Best Content Marketing Lessons From BuzzFeed

The 5 Best Content Marketing Lessons From BuzzFeed

Ugh, another post about BuzzFeed! I know. You totally groaned when you saw that headline.  I don’t blame you. I’d have the same reaction. I probably would have even tweeted something snarky about it. But after that? I would have clicked. Just like you. BuzzFeed is the content marketing darling we love to hate.  Because while you were forcing your team to write blog posts on topics they hated, BuzzFeed saw more than 80 million unique visitors last month, earning 100 percent of its revenue by creating content its audience…

Avoiding FUD & Loathing In The Search Industry

Avoiding FUD & Loathing In The Search Industry

If there’s anything the search industry truly loves (besides links and eating its own, of course) it’s FUD. We love creating it, spreading it and, boy, do we love talking about it. And it’s a love that only grows with age. Last week, Matt Cutts, the head of Google’s spam team, went on the record to say Google doesn’t give links found in infographics and widgets as much weight as editorially-given links. The reason being that when a user embeds a widget or infographic, they don’t often realize they embedding a…

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