Lisa Barone

Lisa Barone is the Vice President of Strategy at Overit, overseeing the strategy, content, and social media divisions of the company. She's motivated by three things - helping brands find their voice, innovative uses of social media, and coffee.
‘You’re a Purple Cow’ & Other Marketing Lies

‘You’re a Purple Cow’ & Other Marketing Lies

‘tis the season…. to dole out nice-sounding marketing advice whether it’s true or not and hope people believe it. Falala-lala! via GIPHY As you’re buttoning up that 2019 marketing plan, checking it twice, and getting final approvals – we know you’re also doing research into what ELSE you should be thinking about for the upcoming year. As you do, here’s our take on the best advice to ignore this holiday season. We all need a little help sifting through the crap sometimes. We got you. 3 Marketing Lies to Avoid…

Do the Damn Work for Pitch-Perfect Messaging Campaigns

Do the Damn Work for Pitch-Perfect Messaging Campaigns

You’re talking. Your colleagues are talking. Your boss talks. Your sales team talks. The new guy is definitely talking. It’s happening face-to-face. Online. In email. On your website. On social media. In press statements. And wherever you think anyone might be listening. When you’re not talking in real-time, you’re automating all of the talking. Wouldn’t it be nice if you had a guide for what to say? Or if you were confident everybody talking was saying the same thing? You can be. You just need a messaging framework to make…

Data and Analytics for Successful Digital Branding and Content Marketing

Data and Analytics for Successful Digital Branding and Content Marketing

If you’re here with us in Vegas, I hope you survived lunch because now it’s time to dig into data and analytics. Guiding us on this journey are Annie Cushing and Cynthia Johnson. This promises to be good. Up first is Annie Cushing.  She says her Annielytics brand started as a joke on Twitter. She bought the domain before a skeevy marketer would and it grew from there. That sounds about right. ; She’s going to do a deep dive into Google Analytics dashboards. She says she doesn’t work for Google…

Ranking Factors

Ranking Factors

Chatting this morning we have Bruce Clay, Greg Gifford, and Kevin Lee. Three guys who know what they’re doing, and one guy is responsible for hiring me 11 years ago and gave me my start in marketing (hi, Bruce). Bruce is up first to rattle off 41 Signals & Ranking Factors for Local Search. He says his presentation is twice as long as he has time for. He’s publishing a blog post this week to go with it. He says to get it for free. Google Local Google is in…

Keynote: Lee Odden – Participation Marketing: The New World of Content Co-Creation, Influencers and Integration for PR

Keynote: Lee Odden – Participation Marketing: The New World of Content Co-Creation, Influencers and Integration for PR

From an Iron Man Breakfast straight into our morning keynote! I’m pretty excited about this. Keynoting this morning is Lee Odden of Top Rank Marketing. Lee is the ultimate gentlemen of marketing and of my favorite friendly faces. I’m excited to see him on stage and hear what he has to say. Lee says he has history with Pubcon. He shows pictures from the old days which show he’s been here for awhile. He happens to include a phot of the two of us from way back at SES New…

The Iron Man Breakfast Keynote Interview: Gary Illyes of Google and Eric Enge

The Iron Man Breakfast Keynote Interview: Gary Illyes of Google and Eric Enge

Goooood morning! It’s the last day of Pubcon and we have our earliest keynote yet. Feels mean to me but Twitter tells me it’s a whole getaway thing. I’ll buy that, just keep the coffee coming. First this morning we have an Iron Man Breakfast Keynote featuring Stonetemple’s Eric Enge and Google’s Garry Illyes. At some may know, Gary’s not a morning person and often doesn’t take kindly to our questions. This should be fun all around. If you’re reading this, I want to encourage you to check out all…

Content Production: Getting Your Content on Large Publications #pubcon

Content Production: Getting Your Content on Large Publications #pubcon

Melissa Fach from SEMRush is our solo presenter for this one. She’s pretty amazing so I’m excited. Sean Jackson is moderating and gives her a kickass intro. In this industry, writing well is a good way to make a name for yourself. Writing badly is a great way to destroy your reputation. Blog for yourself, but also get on the bigger publications because you’re gonna be seen more. There’s a lot of content out there, but there’s not a lot of GOOD content out there (amen, sister friend). Why is…

Keynote: Joost de Valk – Holistic SEO #pubcon

Keynote: Joost de Valk – Holistic SEO #pubcon

Good afternoon, Pubcon people. We’re in the afternoon keynote with the one and only Joost De Valk of Yoast. We’re going to talk about lessons he’s learned while building Yoast SEO. To start all of that off he’s going to tell us how he got here. How did he get to being this plugin that suddenly everybody uses. The year was 2006. His wife was pregnant with their first child and he had just taken a new job. Because of her pregnancy, he wanted to work closer to home. Instead…

Tips and Techniques for an SEO Site Audit #pubcon

Tips and Techniques for an SEO Site Audit #pubcon

Welcome back! It’s time to talk SEO Audits, and how you can DIY. Up on stage to lead us on our journey are Rob Woods and Overit’s own Senior Strategist Jen VanIderstyne. You would have thought Jen would have shared her slides with me beforehand to make this part of my job a litle easier but, alas, then you would be wrong. I’ll remember this moment, Jen. Rob is up first. First, we want to talk about why you should do your own SEO Audit. What are the benefits? Why…

Keynote: Google Webmasters Relations #pubcon

Keynote: Google Webmasters Relations #pubcon

Good morning, good morning! We’re kicking things off at Pubcon this morning with a keynote from three Googlers. What more could you really want to start your search day? On stage we have Nathan Johns (Senior Search Quality Analyst and one of my favorite folks), Eric Kuan (Webmaster Relations) and Gary Illyes (Search Quality Analyst). This should be good. Joe Larato is playing moderator, host and emcee here. Joe: Voice search,  as a topic. What are you seeing? How is it effecting devices? Gary:  Voice search is very exciting. More and…

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