Uncategorized03.14.12

Attention Shoppers: Navigation App Finds Stores, Deals

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Shoppers will use their smartphones to discover deals and routes in busy shopping malls, as navigation technology shifts focus from driving into other arenas.
A new app used in Boston’s Prudential Center Mall follows users’ moves in the same way a GPS does for vehicles on the road, giving a path to the next destination. It also shows deals going on at certain stores, and other location-based content.