2017 Business Lessons: Here’s What We Learned

2017 Business Lessons: Here’s What We Learned

2017 was a great year for our agency. We strengthened our leadership with the appointment of a COO and CMO We signed exciting new clients, in a variety of industries and verticals (and have become obsessed with them) We wrote, designed and produced award-winning creative that was engaging, purposeful, and downright beautiful We helped our clients grow their businesses and see great success We hosted amazing events like TEDxAlbany in our liveroom We received a visit from Tri-City ValleyCat’s Southpaw We were named a Best Place to Work to work…

GDPR: What Does it Mean and Why Should You Care?

GDPR: What Does it Mean and Why Should You Care?

If you’re an email marketer, you’ve probably been hearing “GDPR” thrown around a lot lately, it stands for the General Data Protection Regulation. If you haven’t already, you need to start preparing for it, especially if you’re doing any business internationally or collecting personal information from citizens of Europe. This new European legislation can and will affect the way you collect, manage, and send to email contacts in your database. Starting May 25, 2018, this legislation will become enforceable internationally. *As a general rule of thumb, even if you do…

Data and Analytics for Successful Digital Branding and Content Marketing

Data and Analytics for Successful Digital Branding and Content Marketing

If you’re here with us in Vegas, I hope you survived lunch because now it’s time to dig into data and analytics. Guiding us on this journey are Annie Cushing and Cynthia Johnson. This promises to be good. Up first is Annie Cushing.  She says her Annielytics brand started as a joke on Twitter. She bought the domain before a skeevy marketer would and it grew from there. That sounds about right. ; She’s going to do a deep dive into Google Analytics dashboards. She says she doesn’t work for Google…

Ranking Factors

Ranking Factors

Chatting this morning we have Bruce Clay, Greg Gifford, and Kevin Lee. Three guys who know what they’re doing, and one guy is responsible for hiring me 11 years ago and gave me my start in marketing (hi, Bruce). Bruce is up first to rattle off 41 Signals & Ranking Factors for Local Search. He says his presentation is twice as long as he has time for. He’s publishing a blog post this week to go with it. He says to get it for free. Google Local Google is in…

Keynote: Lee Odden – Participation Marketing: The New World of Content Co-Creation, Influencers and Integration for PR

Keynote: Lee Odden – Participation Marketing: The New World of Content Co-Creation, Influencers and Integration for PR

From an Iron Man Breakfast straight into our morning keynote! I’m pretty excited about this. Keynoting this morning is Lee Odden of Top Rank Marketing. Lee is the ultimate gentlemen of marketing and of my favorite friendly faces. I’m excited to see him on stage and hear what he has to say. Lee says he has history with Pubcon. He shows pictures from the old days which show he’s been here for awhile. He happens to include a phot of the two of us from way back at SES New…

The Iron Man Breakfast Keynote Interview: Gary Illyes of Google and Eric Enge

The Iron Man Breakfast Keynote Interview: Gary Illyes of Google and Eric Enge

Goooood morning! It’s the last day of Pubcon and we have our earliest keynote yet. Feels mean to me but Twitter tells me it’s a whole getaway thing. I’ll buy that, just keep the coffee coming. First this morning we have an Iron Man Breakfast Keynote featuring Stonetemple’s Eric Enge and Google’s Garry Illyes. At some may know, Gary’s not a morning person and often doesn’t take kindly to our questions. This should be fun all around. If you’re reading this, I want to encourage you to check out all…

Content Production: Getting Your Content on Large Publications #pubcon

Content Production: Getting Your Content on Large Publications #pubcon

Melissa Fach from SEMRush is our solo presenter for this one. She’s pretty amazing so I’m excited. Sean Jackson is moderating and gives her a kickass intro. In this industry, writing well is a good way to make a name for yourself. Writing badly is a great way to destroy your reputation. Blog for yourself, but also get on the bigger publications because you’re gonna be seen more. There’s a lot of content out there, but there’s not a lot of GOOD content out there (amen, sister friend). Why is…

Keynote: Joost de Valk – Holistic SEO #pubcon

Keynote: Joost de Valk – Holistic SEO #pubcon

Good afternoon, Pubcon people. We’re in the afternoon keynote with the one and only Joost De Valk of Yoast. We’re going to talk about lessons he’s learned while building Yoast SEO. To start all of that off he’s going to tell us how he got here. How did he get to being this plugin that suddenly everybody uses. The year was 2006. His wife was pregnant with their first child and he had just taken a new job. Because of her pregnancy, he wanted to work closer to home. Instead…

‘Tis the Season: Holiday Marketing Tips

‘Tis the Season: Holiday Marketing Tips

As the cold weather starts to roll in, we’re reminded of what’s coming… the holiday season. The upcoming months are not only the busiest of the year but also when the most spending occurs. Most retail marketers are heading toward the largest business and profits of the year and it’s important to make sure your marketing campaign isn’t left in the dark this winter. Is your holiday campaign going to be ready? Want to make sure you’re on track? Here are 5 tips to keep in mind this shopping season….

Tips and Techniques for an SEO Site Audit #pubcon

Tips and Techniques for an SEO Site Audit #pubcon

Welcome back! It’s time to talk SEO Audits, and how you can DIY. Up on stage to lead us on our journey are Rob Woods and Overit’s own Senior Strategist Jen VanIderstyne. You would have thought Jen would have shared her slides with me beforehand to make this part of my job a litle easier but, alas, then you would be wrong. I’ll remember this moment, Jen. Rob is up first. First, we want to talk about why you should do your own SEO Audit. What are the benefits? Why…

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Hand-drawn #illustration pops up again, braver and bolder #colors and other design trends https://t.co/sqqcMqyoSh