We Need Your Help! [Take Overit’s Marketing Survey]

We Need Your Help! [Take Overit’s Marketing Survey]

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We need your help. Okay, I need your help. One of my big goals this year has been to help Overit design better customer experiences. Experiences that will allow us to provide you with greater “stuff,” most often through content initiatives. After spending my first quarter elbow deep in sales and other excitingness, I finally feel ready (worthy?) to get to know everything that I can about you — those who read this blog, those who are interested in smarter marketing, those who have a passion for digital, and those…

Your Brand is Everywhere. How Do You Control It?

Your Brand is Everywhere. How Do You Control It?

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Brand. I think about brand often. I think about it in terms of our clients – what is their unique story, how does it connect with their customers, how do we empower those customers to live that story – but I also think about it in terms of Overit. What is Overit’s brand? Is it aligned with Dan’s original vision? Does our brand alter based on where you are sitting – if you are a client, team member, marketing professional, etc.? If I ran into Overit in a dark alley,…

Planning Your Association’s Website? Read This First.

Planning Your Association’s Website? Read This First.

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Creating a website tailored to the needs of your association’s audience? It can be tricky. There are dueling priorities, laundry lists of competing Needs and Wants, and limited resources to contend with. But even with all that – you still must get it done. You still need a website that stands out, conveys your message, and successfully engages and retains your audience. As you are thinking of, or even building out, your new site, you may have questions like: Where should you focus your resources? What site elements are critical…

More “Stories” of Copycat Social Media Features

More “Stories” of Copycat Social Media Features

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Yesterday, Facebook announced a new update that includes features like a new in-app camera, a new feed of ephemeral stories at the top of users’ News Feeds and a private messaging feature called “Direct.” Since I previously lambasted Facebook’s Instagram for copying Snapchat with Stories, the feature has grown to reach 150 million daily users (source). By comparison, Snapchat has 100 million daily users (source). The quick popularity of Instagram Stories can be tied to the fact that it had an existing user base before launching ephemeral messaging, the ease-of-use…

Media Relations & What You Need to Know

Media Relations & What You Need to Know

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For a platform that we interact with daily in print, through TV, radio and online, a majority of people don’t know the process of how news is produced and what’s truly ailing newsrooms. With a better understanding of the current state of media, though, publicists can better work with press, and clients can better work with their publicists. Here are some things that you should know about the media today, from the perspective of a publicist. 1. How people consume news is changing This probably won’t come as a surprise,…

Building Personas Into Your Marketing Strategy

Building Personas Into Your Marketing Strategy

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“Personas, is that Spanish?” The short answer – yes, “persona” is Spanish for “person.” In marketing terminology, personas mean people identification – to put it simply. You’ve probably heard the term by now, but what exactly is a persona and how does it fit into your marketing strategy? Marketing definition: A persona is an aggregated collection of data, segmented into a target audience group – represented by a single individual profile. Confused? That’s okay, keep reading… Personas are all about client identification. As marketers, we think we have a pretty…

5 Types of Emails Your Association Should Be Sending

5 Types of Emails Your Association Should Be Sending

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You work for an association. You have members, followers or, at minimum, people who look to you to provide them with the information, tools, resources and likeminded connections they need to make them better, faster and/or stronger. The more engaged this audience is kept, the more successful your association will become. You know this. That’s why 68% of associations say engaging members is one of their top priorities. One way many associations look to do this is via email marketing. Our question is, how’s it working? For those looking to…

Defining the Role of CMO – For Overit & An Industry

Defining the Role of CMO – For Overit & An Industry

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Last summer, Overit founder and principal Dan Dinsmore asked me into his office looking to talk. Freshly back from a generous maternity leave, I knew the context – we needed to catch up on The State Of Things. During this meeting, Dan updated me on what I had missed over the last four months, including company successes, struggles we had overcome, the status of key accounts, new opportunities, and, planned organizational changes to move the agency forward. Most notably, I learned of his plans to bring on a Chief Operating…

Talking Politics: Should Your Brand Step On The Field?

Talking Politics: Should Your Brand Step On The Field?

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There are three things we are told never to speak about at the dinner table: religion, politics, and the consistency of Grandma Jean’s meatloaf. Last night, during Super Bowl LI, at least one of those commandments was broken when brands took the field to get political on America’s biggest stage. It’s Monday afternoon; you’re already familiar with the commercials by now. You watched the spot Airbnb bought on Thursday (!) and just “threw together.” The one that showed people from different backgrounds (all Airbnb employees, BTW), of different shades, spreading a…

4 Ways Mid-Sized Agencies Need to Evolve in 2017

4 Ways Mid-Sized Agencies Need to Evolve in 2017

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The calendar tells me that it’s been almost three months since I joined Team Overit as Chief Operating Officer. After a career spent helping businesses create smarter, faster, leaner systems, the transition to Overit has been a natural one. Overit and I share many of the same passions, interests and beliefs about what not only what makes a leading creative agency, but how to evolve the mid-size agency model to provide greater value to our clients and employees. As we head into 2017, our team has spent a lot of…

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